The business by Mybox cannot be more examplary of the quote by Warren Buffett,' Buy commodities, sell brands'.
Mybox is pretty much a homegrown business, probably by a young Indonesian lady, who realized that there must be a better solution to organizing her shoes closet? In this case, there is no better way than Mybox: kotak sepatu transparent ajaib, or otherwise translated as the 'transparent magic shoe box'!
Marketing Tools:
- Website: Considering there is a decency to purchase a domain rather than using one of the free domain hosts, the website has a page rank of, wait for it.... 0! Only available in Bahasa Indonesian, the website is a simple 1-page interface, with no sort of visitor interaction. It is purely, a 1-page information website.
- Facebook: With a fanbase of 111,851 members, this is a very impress & pretty successful fan page! If you are probably thinking that 111,850 members are sleeping members, you are wrong!
Product Range:
- 1 product only! Although available in 4 colors, at the end of the day, its really only 1 product!
Last but not least, my lesson learnt from Mybox:
1. Find a niche product
2. Market
3. Sell
4. Earn
If only it was as easy as it looks. Time to sift through Alibaba.com!.
Dear Mybox founder, thumbs up to you!
P.S. This is not a 'business' advertorial for Mybox
